ConvergeSE 2014

Let's face it—most of us running web shops did not study business. We just love building things, so we started companies where we could build on our own terms. Unfortunately, being a great builder of web things does not necessarily equip us to make sound business decisions.
Co-managing Sparkbox the past five years, I've made plenty of mistakes. From an operations and pricing perspective, let's discuss what didn't work and what is working for us at Sparkbox. We'll talk about different pricing strategies, work estimates, and how we run business operations. My hope is that you can learn from our mistakes—and our successes.
This will be a brutally honest discussion, so please come armed with questions.